December means more than Christmas lights and jingle bells to San Antonio. Since the first game in 1993, the Valero Alamo Bowl has created excitement and pageantry in San Antonio that wraps up the end of December with thrilling games in front of capacity crowds and record television ratings.
The Valero Alamo Bowl showcases two of the premier conferences in the country, the Big 12 and Pac-12. The Bowl has quickly become one of the most popular bowls in the country, producing some of the most-watched bowl games in ESPN history while selling out four of the last six years.
With this year's 20th Anniversary game (which will be held on Saturday, December 29), the Valero Alamo Bowl will have hosted 20 bowl games and three Big 12 Football Championship games in the Alamodome in San Antonio. These 23 games have attracted over 1.35 million spectators (over 50% are out-of-town visitors), generated a direct economic impact in excess of $380 million, contributed over $70 million to higher education, distributed $1,000,000 in local scholarship funds and been viewed by over 155 million national television viewers on ESPN and ABC.
The 2011 game between Baylor and Washington brought the game's first reigning Heisman to town in Bear Robert Griffin III. Three other Heisman winners played a college game in San Antonio (Charles Woodson: 1995 Alamo Bowl; Eric Crouch 1999 Big 12 Championship and 2000 Alamo Bowl; and Sam Bradford 2009 Big 12 Championship) but only before they won the award.
The buzz leading up to 2011 game rivaled the media attention Mike Leach's firing provided the January 2, 2011 match-up between Texas Tech and Michigan State. That game was the fifth straight game where the outcome wasn't decided until the final two minutes.
It also received the honor of being the "most-watched bowl game in ESPN history" as over 7.8 million viewers tuned into the ESPN broadcast. The game it surpassed on the most-watched list was the 2006 Alamo Bowl featuring Texas and Iowa.
The Alamodome record sports crowd of 66,166 belongs to the 2007 Valero Alamo Bowl between Penn State and Texas A&M translated into a bowl record $42.6 million direct economic impact for San Antonio.
To visit the Alamo Bowl website, sponsored by Valero, please CLICK HERE